Saturday, September 10, 2011

What I see for the future of business...

In what I see for the future of business, it is going to be less about marketing expertise and more about authentic communication. Consumers are turning a blind eye to interruptive, hyped, and boastful marketing and responding to real, genuine, and individualized communication. The Marketing & Communications departments of the future have a wonderful challenge in front of them. It is time to quit marketing TO strangers and to start communicating WITH friends.

Lisa Ekanger Your Hometown Realtor!

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